I'm very proud of being part of the Art Direction and Illustration team for the animated spots "The Black-Owned Friday Anthem" and "Vibez" by State Design for Google's Black-owned Friday campaign.
In this project, I was in charge of the Illustration Art Direction, alongside Daniel Batista, who directed Character Design. I was mainly responsible to define the illustration style, create the assets and lettering and design the style frames that were later built into the two animated spots. Additionally, I ensured that frame production throughout the team remained aligned within the artwork style and pipeline scope before getting into animation phase.
Credits
Director / Creative Director: Marcel Ziul
Executive Producer: Alex dos Santos
General Manager: Tais Marcelo
Head of Production: Meredith Cherniack
Producer: Ricardo Arashiro
Executive Producer: Alex dos Santos
General Manager: Tais Marcelo
Head of Production: Meredith Cherniack
Producer: Ricardo Arashiro
Art Director Illustrations: Helton Mattei
Art Director Characters: Daniel Batista
Art Director Characters: Daniel Batista
Additional Designers: Keisha Okafor, David Pocull
Animation Director: Marcel Ziul
Lead Animators: André Portnoy, Aly Tain, Champ Techawongthawon, Facundo López, Francisco Castro, Luis Suarez, Lyuben Dimitrov, Marcel Ziul, Matt Everton, Omar Romolino, Ricardo Perosa, Reece Parker, Ryan Boyes and Sijia Huang.
Lead Animators: André Portnoy, Aly Tain, Champ Techawongthawon, Facundo López, Francisco Castro, Luis Suarez, Lyuben Dimitrov, Marcel Ziul, Matt Everton, Omar Romolino, Ricardo Perosa, Reece Parker, Ryan Boyes and Sijia Huang.
Compositors: Champ, Marcel Ziul, Ricardo Perosa and Francisco Castro
Agency: BBH New York
Song: “Black Owned Friday Anthem”
Artist: Wyclef Jean, Jazzy Amra
Producer: Wyclef Jean
Songwriter: Wyclef Jean, Madeline Nelson
Producer: Wyclef Jean
Songwriter: Wyclef Jean, Madeline Nelson
Song: “Vibez”
Artist: Wyclef Jean
Producer: Wyclef Jean
Songwriter: Wyclef Jean.
Producer: Wyclef Jean
Songwriter: Wyclef Jean.