It was amazing to collaborate with State on the craft of this series of spots to introduce Afeela.
Blending a cel-animated world with live-action footage, the goal was to let the car present itself as smart as it is, while people can just chill and enjoy this beautiful journey, just as it feels when you are in the seats.
Client: Sony Honda Mobility
Creative Studio: STATE
Creative Direction: Marcel Ziul
Executive Producer: Alex Gorodetzki
Head of Production: Amy Russo
Producer: Liza Tugangui
General Manager: Tais Marcelo
Resources: Carolina Briguglio
Art Direction / Team Lead: Helton Mattei, Deco Daviola, Ricardo Perosa.
Illustration: Helton Mattei, Brayden Kowalczuk, Matheus Costa, Jay Gordon, Siwan Seok.
Animation: Deco Daviola, Ande Dias, Andre Ruivo, Jesus Gutierrez Miranda, Jose Pistilli, Julia Simas, Lucas Moraes, Mateuz Fernandes, Mayukh Goswami, Matt Everton, Natalia Faria.
Compositing: Ricardo Perosa, Beto Prado, Fernando Jurado, Daniel Azevedo.
